We provide marketing coaching for entrepreneurs, businesses, non-profits and individuals.
SEO
We coined the term Search Engine Optimization (SEO) and established the first SEO agency practice.
Contact us at info@digitalengagementgroup.com
About DEG
SEO / Public Relations / Social Media / Coaching
Bob Heyman is credited with coining the terms “Edutainment” and “Search Engine Optimization” (SEO). He is the author of six digital marketing business books and is the author of the Kidzter series of children’s chapter books about music history. His pioneering internet marketing agency Cybernautics established the first agency SEO practice. His clients have included IBM, Bristol Myers Squibb, REI, SGI, Intel, Sony, Sothebys, World Vision, Trend Micro, Morton Bassett, Avon, and AOL Time Warner. His books include Net Results, Digital Engagement and Marketing By The Numbers. He holds an Ed.M. from Harvard and a JD from the Hastings College Of Law at the University Of California. Bob was awarded an honorary doctorate by Golden Gate University where he was commencement speaker. SF Mayor Willie Brown declared a "Bob Heyman Day". His Rock Opera "Rock Justice", co-written with Marty Balin is in the Book Of Rock Lists.
I Highly recommend Bob Heyman, a leading media guru and strategist. Bob is a well-known author of digital marketing books and advisor to many companies seeking to grow and get results from their online presence.
Bob is the foremost authority on digital marketing. He founded and successfully sold the first agency to address this space, invented language we now take for granted in the industry, and wrote books that are taught in universities.
Marketing By The Numbers By Leland Harden & Bob Heyman With marketing budgets stretched tight, it’s harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. Marketing by the Numbers shows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. Explaining best practices Read more about Marketing By The Numbers[…]
SEO (Search Engine Optimization) is a term that has come into common use. People ask how my partner Leland Harden and I happened to coin the term Search Engine Optimization and become the first search marketing agency. The origin of SEO happened this way, as recounted way back in 1997 in the book Net Results Read more about The Birth Of SEO[…]