BOB HEYMAN is credited with coining the terms “Edutainment” and “Search Engine Optimization” (SEO). He is the author of six digital marketing business books and is the author of the Kidzter series of children’s chapter books about music history. His pioneering internet marketing agency Cybernautics established the first agency SEO practice. His clients have included IBM, Bristol Myers Squibb, REI, SGI, Intel, Sony, Sothebys, World Vision, Trend Micro, Morton Bassett, Avon, and AOL Time Warner. His books include Net Results, Digital Engagement and Marketing By The Numbers. He holds an Ed.M. from Harvard and a JD from the Hastings College Of Law at the University Of California. Bob was awarded an honorary doctorate by Golden Gate University where he was commencement speaker. SF Mayor Willie Brown declared a "Bob Heyman Day". His Rock Opera "Rock Justice", co-written with Marty Balin is in the Book Of Rock Lists. LELAND HARDEN has worked in the online industry since 1985. He co-founded Cybernautics in 1993 at the genesis of the world wide web with Bob Heyman. Together they created pioneering practices for marketing on the web. They coined the term Search Engine Optimization. Their client list in their work together spans the gold standard of corporate America and includes NBC, Turner Television, Disney, SC Johnson & Sons, Avon and many others. Leland co-authored 5 leading business books with Bob Heyman including Net Results, The Auction App and Digital Engagement. Leland co-founded GiftCertificates.com in 1998. Leland earned his BBA in Management from Hardin-Simmons University and was the first to receive their Outstanding Young Alumni award in 2004.